This
review is about the old and new commercials and print ads. My second review is
about an old type of advertising. The old type of print ads or vintage print ads.
Print Advertising is still alive and kicking. Social media marketing and website are the common part of the most marketing campaigns. Print ads can be seen in newspapers, magazines, directories, brochures and flyers. The distribution of print publication has decrease but print advertising is still a practical marketing method. The vintage print ads naturally use few colors in their design because of the ink availability and publication cost. Colors used in advertisement can also affect a person psychologically. Colors, the most important and effective aspect of advertising. Psychologist report that color impression can account for 60 to 70 percent of consumer reaction.
Print Advertising. A factor of how the advertising evolved. Did you know that the first print ads is created in England; the handbill announces a prayer book for sale in 1472. The first product branding is develop, for Dentifrice Tooth Gel in 1661. At the dawn of the American Revolution, political ads appeared encouraging enlistment in 1776. The birth of automobile fuels the rise of billboards in the U.S. in 1835. The first product placement occurs when transport and shipping companies are mentioned in Jules Verne's novel Around in 80 Days in 1873. Advertising is chock full of World War II propaganda in 1939. The only difference that the old and new commercials and print ads is that it is always affected by the booming of technology and economy. Before where social media is still small, television and radio is in demand so the advertisement industry use a lot of television and radio commercials. Today it is more on digital side of advertisement, less traditional (like the newspaper and magazine). But then the use of print ads is still in demand as of today. It is far from dead.
When it's come to print advertising, there is a different set of
rules and objectives in advertising in print as there is in the website.
First you need to keep it clean and uncluttered. With print advertising your ads
is usually in a heavy noise environment and for this reason, your ad cannot
blend in. It needs to stand out. It needs to have contrast. You need to have a
bold headline and bold imagery and not clutter your ad with loads of text. This
doesn't mean you can't use lots of text in an advertisement, it just has to be
positioned correctly after the initial tension grabbing elements. Your audience
will only read lots of text after they've been convinced, that the as worthy
their tension and interest them.
Next, have the main idea or concept that you're communicating and stick to it.
Many times small businesses will want to put everything about their company.
Their products, services, sales promotions and they want to fit in all into it
to buy three and a half inch ad and what happens is they end up diluting their
message and they render ineffective. It's tempting as a small business to want
to communicate all the reasons why you are the best choice for your industry
but if your print ad is effective, you will have the opportunity to tell them
these things when you make communication with them. Stick to one main message.
