An Interesting Car Print Ad

Creating impressive print ads needs a lot to consider to make it really interesting. Some even use various types advertising techniques to make it more appealing. They want to come up  something that makes it eye-catching, ingenious, or funny. Also, they must know what to put with some qualities to consider to make up a good ad.

Ford – Ford Service and Tires

In this example, you can see a car print ad that shows a car pulling a cargo ship into the glacier. You're right, it doesn't even make sense with those kind of images being put together, it lacks realism. But, considering it is a car print ad of Ford, a Ford Service and Tires. They want a representation that shows how they want you to buy a new tires for better grip in the road. They used vagrant colors with dramatic visual effects. The perspective angle of the image they use to make it more attractive.

Using simple words to deliver their advertising. They use the phrase "Conquer the ice." in this print ad but it lacks real value or meaning, they used a propaganda technique called Glittering Generalization. It can also be called Weasel because it has an empty words. They want to emphasize it with smaller size phrase "Get new tires for better grip." below. The advertisers wants to convince the people with cars to buy their products, a new tires for better grip. This kind of propaganda technique is called Logical Appeal.